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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

Problem with an order right now? Write to [email protected], [email protected] or [email protected] — answered the same business day. The letter also lists our group and store owners' contacts.
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De Buyer Prim'Appety Frying Pan 28 cm Induction Stainless Steel (DB3504-28)

De Buyer Prim'Appety Frying Pan 28 cm Induction Stainless Steel (DB3504-28)
De Buyer Prim'Appety Frying Pan 28 cm Induction Stainless Steel (DB3504-28)
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R1,320
+R3 Reward
The De Buyer Prim'Appety Frying Pan (DB3504-28) is a professional-grade 28 cm pan crafted in France from 18/10 stainless steel. Designed for even heat distribution and exceptional durability, it is suitable for all hob types including induction. The multi-layer sandwich base ensures optimal heat con... Read More
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Stock 10 Code 2871874 Brand DE BUYER Model DB3504-28 Warranty 2 Years

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Estimated delivery Thursday, October 22
You will be kept updated through our detailed tracking system
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The De Buyer Prim'Appety Frying Pan (DB3504-28) is a professional-grade 28 cm pan crafted in France from 18/10 stainless steel. Designed for even heat distribution and exceptional durability, it is suitable for all hob types including induction. The multi-layer sandwich base ensures optimal heat conduction, while the riveted stainless steel handle provides a secure and comfortable grip. This pan is oven safe up to 260°C and dishwasher safe for easy cleaning.

Advantages

Made in France with premium 18/10 stainless steel, this pan offers a naturally non-stick surface without PFOA or PTFE coatings. The multi-layer base (stainless steel/aluminum/stainless steel) guarantees even heat distribution, preventing hot spots. The ergonomic, riveted handle stays cool during stovetop use and the pouring rim allows for drip-free serving. Its induction compatibility makes it versatile for modern kitchens.

Suitable for

  • Home cooks and professional chefs seeking a durable, high-performance frying pan
  • All hob types: induction, gas, ceramic, electric, and halogen
  • Oven-to-table cooking up to 260°C
  • Everyday frying, searing, sautéing, and browning

Key specifications

  • Brand: De Buyer
  • Model: DB3504-28
  • MPN: DB3504-28
  • EAN: 3011243504283
  • Category: Frying Pan
  • Material: 18/10 Stainless Steel
  • Diameter: 28 cm
  • Base Diameter: 20.5 cm
  • Handle Material: Stainless Steel
  • Handle Attachment: Riveted
  • Oven Safe: Yes, up to 260°C
  • Dishwasher Safe: Yes
  • Hob Compatibility: All hobs including induction
  • Interior Finish: Brushed Stainless Steel
  • Exterior Finish: Polished Stainless Steel
  • Pouring Rim: Yes
  • PFOA/PTFE Free: Yes
  • Country of Manufacture: France
  • Series: Prim'Appety
  • Ergonomic Handle: Yes

Recommendations

For best performance, preheat the pan gradually and use medium to high heat. Avoid using metal utensils to preserve the surface. Hand washing is recommended to maintain the polished exterior, though the pan is dishwasher safe.

Specifications
Bottom diameter
20.5 cm
Brand
De Buyer
Category
Frying Pan
Country of origin
France
Diameter
28 cm
Dishwasher proof
Yes
EAN
3011243504283
Easy to clean
Yes
Handles quantity
1
Internal coating
None (uncoated)
Lid included
No
Material
Stainless Steel
Model
DB3504-28
MPN
DB3504-28
Non-stick coating
No (uncoated)
Product colour
Silver
Riveted handle
Yes
Shape
Round
Suitable for hob types
All hobs including induction
Type
Frying Pan
Weight
1 kg
Price history over the last 6 months
De Buyer Prim'Appety Frying Pan 28 cm Induction Stainless Steel (DB3504-28)
Current
R1,320
Lowest
R1,079
Highest
R1,337
Change 24H
+R219   +20%
Week
+R204   +18%
Month
+R204   +18%

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