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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

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  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
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  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

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MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White

MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
36 mo.
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
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R9,544
+R20 Reward
The MSI Modern MD272UPSW 27" 4K Ultra HD monitor (3840 x 2160) combines high-resolution visuals, built-in speakers and flexible connectivity in a slim white design suited for home and office. With an IPS panel, 4 ms response time, 60 Hz refresh rate and ergonomic 4-way adjustable stand, it supports ... Read More
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Stock 28 Code 771189 Brand MSI Model MODERN MD272UPSW Warranty 3 Years

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Estimated delivery Friday, October 2
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The MSI Modern MD272UPSW 27" 4K Ultra HD monitor (3840 x 2160) combines high-resolution visuals, built-in speakers and flexible connectivity in a slim white design suited for home and office. With an IPS panel, 4 ms response time, 60 Hz refresh rate and ergonomic 4-way adjustable stand, it supports both productivity and entertainment tasks while offering features like USB-C 65W power delivery, VESA mounting and Google TV™ smart capabilities.

Advantages

This monitor delivers sharp 4K imagery and wide viewing angles thanks to its IPS panel, while Dolby Audio–powered speakers provide clear sound without external speakers. Built-in Google TV and the Multi-Platform Streamer Prime app enable easy streaming and live broadcasting, and Google Cast lets you cast content from phones or tablets. Multi Control and Multiview improve multitasking by allowing control of two devices with one set of peripherals. Energy-efficient design meets multiple standards to reduce consumption.

Suitable for

  • Home entertainment and streaming
  • Remote work and home office setups
  • Content creators and live streamers
  • General office productivity and multitasking
  • Light to moderate gaming at 4K resolution

Key specifications

  • Display: 27" (68.6 cm) IPS
  • Resolution: 3840 x 2160 (4K Ultra HD), 16:9
  • Refresh rate / Response time: 60 Hz / 4 ms
  • Brightness: 300 cd/m²; Contrast ratio: 1000:1
  • Speakers: Two built-in speakers with Dolby Audio
  • Connectivity: USB-C with 65W power delivery, built-in USB hub (USB 2.0)
  • Ergonomics: 4-way adjustable stand (tilt, height, swivel, pivot) and VESA mount
  • Energy: SDR 26 kWh/1000h; Energy class (SDR) F
  • Color: White; Panel viewing angles: 178°/178°

How to use

Connect your PC, laptop or device via USB-C or other supported inputs and adjust the stand for comfortable viewing. Use Google TV and installed apps to access streaming services, or cast content from your phone with Google Cast. Enable Multi Control to operate two connected devices with a single keyboard and mouse, and launch the Multi-Platform Streamer Prime app to broadcast live across platforms. Adjust audio modes (Standard, Cinema, Music) through the on-screen settings when needed.

Recommendations

For best image quality keep the monitor at eye level using the height and tilt adjustments, use USB-C for single-cable charging and data when supported by your device, and choose the appropriate Dolby Audio mode for content type. To reduce power consumption, enable energy-saving settings or lower screen brightness when high brightness is not required.
Key Highlights
  • Home entertainment and streaming
  • Remote work and home office setups
  • Content creators and live streamers
  • General office productivity and multitasking
  • Light to moderate gaming at 4K resolution
  • Display: 27" (68.6 cm) IPS
  • Resolution: 3840 x 2160 (4K Ultra HD), 16:9
  • Refresh rate / Response time: 60 Hz / 4 ms
  • Brightness: 300 cd/m²; Contrast ratio: 1000:1
  • Speakers: Two built-in speakers with Dolby Audio
  • Connectivity: USB-C with 65W power delivery, built-in USB hub (USB 2.0)
  • Ergonomics: 4-way adjustable stand (tilt, height, swivel, pivot) and VESA mount
  • Energy: SDR 26 kWh/1000h; Energy class (SDR) F
  • Color: White; Panel viewing angles: 178°/178°
Specifications
AC input frequency
50/60
AC input voltage
100 - 240
Adjustable height (max)
110 mm
AMD FreeSync
No
Anti-glare screen
Yes
Aspect ratio
16:9
Bluetooth
Yes
Bluetooth version
5.0
Built-in camera
No
Built-in speaker(s)
Yes
Built-in USB hub
Yes
Cable lock slot
Yes
Cable lock slot type
Kensington
Colour depth
10 bit
Colour gamut
98 %
Colour gamut standard
DCI-P3
Compatibility
PC, Mac, PS5™, PS4™, Xbox, Mobile, Notebook
Contrast ratio (dynamic)
100000000:1
Contrast ratio (typical)
1000:1
DC-in jack
Yes
DCI-P3 coverage
98 %
Depth (with stand)
413.4 mm
Digital horizontal frequency
111 - 138.9
Digital vertical frequency
50 - 60
Display brightness (typical)
300 cd/m²
Display diagonal
27 "
Display number of colours
1.07 billion colours
Display resolution
3840 x 2160
DisplayPort version
1.4a
DisplayPorts quantity
1
Energy consumption (HDR) per 1000 hours
45 kWh
Energy consumption (SDR) per 1000 hours
26 kWh
Energy efficiency class (HDR)
G
Energy efficiency class (SDR)
F
Energy efficiency scale
A to G
Ethernet LAN
Yes
European Product Registry for Energy Labelling (EPREL) code
1122459
Feet colour
White
Flicker-free technology
Yes
HD type
4K Ultra HD
HDMI
Yes
HDMI ports quantity
1
HDMI version
2.0b
Headphone out
Yes
Height (with stand)
201.8 mm
Height adjustment
Yes
High Dynamic Range (HDR) supported
Yes
Market positioning
Smart
Maximum refresh rate
60 Hz
Native aspect ratio
16:9
Number of speakers
2
NVIDIA G-SYNC
No
Package depth
464 mm
Package height
195 mm
Package type
Box
Package weight
9100 g
Package width
702 mm
Panel mounting interface
75 x 75
Panel type
IPS
Pivot
Yes
Pivot angle
-90 - 90
Pixel pitch
0.155 x 0.155
Power consumption (off)
0.3 W
Power consumption (standby)
0.5 W
Power supply type
Internal
Product colour
White
Response time
4 ms
Response time measurement type
GTG (Gray to Gray)
RMS rated power
6 W
Screen shape
Flat
sRGB coverage (typical)
127 %
Supported graphics resolutions
3840 x 2160
Supported video modes
2160p
Sustainability certificates
ENERGY STAR
Swivel angle range
-30 - 30
Swivelling
Yes
Tilt adjustment
Yes
Tilt angle range
-5 - 20
Touchscreen
No
USB hub version
2.0
USB Type-A downstream ports quantity
2
USB Type-C DisplayPort Alternate Mode
Yes
VESA mounting
Yes
Viewable size, horizontal
596.736 mm
Viewable size, vertical
335.664 mm
Viewing angle, horizontal
178 °
Viewing angle, vertical
178 °
Weight (with stand)
6300 g
Wi-Fi
Yes
Wi-Fi standards
Wi-Fi 5 (802.11ac), Wi-Fi 4 (802.11n), 802.11g, 802.11b, 802.11a
Width (with stand)
613.5 mm

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Price history over the last 6 months
MSI Modern MD272UPSW computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD White
Current
R9,544
Lowest
R5,522
Highest
R13,131
Change 24H
+R4,003   +72%
Week
+R1,873   +24%
Month
+R2,842   +42%

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