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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

Problem with an order right now? Write to [email protected], [email protected] or [email protected] — answered the same business day. The letter also lists our group and store owners' contacts.
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MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black

MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
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R12,860
+R29 Reward
The MSI MAG 274UPDF E16M Gaming Monitor features Mini-LED technology, Dual Mode with UHD 160Hz and FHD 320Hz, and AI Navigator for a boosted gaming experience. Its stunning 27-inch Rapid IPS display with Quantum Dot technology delivers a 0.5ms (GtG, Min.) response time and is VESA DisplayHDR 1000 ce... Read More
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Stock 10 Code 1720280 Brand MSI Model MAG 274UPDFDE E16M Warranty 2 Years

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You will be kept updated through our detailed tracking system
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The MSI MAG 274UPDF E16M Gaming Monitor features Mini-LED technology, Dual Mode with UHD 160Hz and FHD 320Hz, and AI Navigator for a boosted gaming experience. Its stunning 27-inch Rapid IPS display with Quantum Dot technology delivers a 0.5ms (GtG, Min.) response time and is VESA DisplayHDR 1000 certified for exceptional visuals. Unleash your full potential.

MSI's mainstream MAG series epitomizes stability and durability and is built to withstand the most intense gaming sessions. The entire lineup features robust construction with metallic-like hardness and excellent heat dissipation, ensuring stability for all critical gaming components.

Stunning Mini-LED Visuals
Experience exceptional brightness and precision with Mini-LED technology. Featuring 1,152 full-array local dimming zones, it delivers superior contrast, deeper blacks, and vibrant colors, enhancing HDR performance and providing stunning clarity for an immersive viewing experience.

Brilliance in Every Shade
The monitor features Quantum Dot technology and DisplayHDR 1000 for stunning brightness and deep contrast. With DCI-P3 98% color gamut and Delta E≤2 accuracy, it delivers rich, lifelike colors. Enjoy breathtaking clarity for gaming, content creation, and entertainment.

Dual Mode
Dual Mode allows you to select the resolution and refresh rate that best suit your game—choose a higher refresh rate with lower resolution for fast-paced FPS games or enjoy crisp 4K visuals with a lower refresh rate. Designed with a user-centric approach and ergonomic convenience, it features a 5-way Joystick Navigator on the right side of the screen and a one-click switch button, making it easy to toggle Dual Mode settings and providing a seamless, user-friendly experience.

ASPECT RATIO OPTIONS
Supports a variety of aspect ratios, allowing selection of 24.5” imagery. Choose the size you want at your leisure, and elevate your gaming experience to the utmost.

MSI MAG 274UPDFDE E16M. Display diagonal: 68.6 cm (27"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LED, Response time: 0.5 ms, Native aspect ratio: 16:9, Viewing angle, horizontal: 178°, Viewing angle, vertical: 178°. VESA mounting, Height adjustment. Product colour: Black

How to use

Connect the monitor to your PC or console using the appropriate video cable and select the desired Dual Mode in the on-screen menu to choose between UHD 160 Hz and FHD 320 Hz depending on performance needs. Use the 5-way Joystick Navigator and one-click switch button on the right side of the screen to quickly access settings. Adjust height and position for a comfortable viewing angle and configure display settings (brightness, color profile, HDR) to match your environment or content requirements.

Recommendations

For competitive gaming, switch to FHD 320 Hz to maximize frame rate and reduce input lag. For visual fidelity and color-critical tasks, use UHD 160 Hz and enable VESA DisplayHDR 1000 where supported. Position the monitor at eye level and allow some warm-up time for color calibration before color-critical work.

Key Highlights
  • Competitive and fast-paced FPS gaming requiring high refresh rates
  • Console gaming on PS5 and Xbox Series X/S
  • Content creation and color-critical work thanks to wide color gamut and Delta E≤2 accuracy
  • General multimedia and HDR entertainment viewing
  • Panel size: 68.6 cm (27") Rapid IPS
  • Resolution: 3840 x 2160 (4K Ultra HD), aspect ratio 16:9
  • Refresh rates: Dual Mode (UHD 160 Hz / FHD 320 Hz)
  • Response time: 0.5 ms (GtG, Min.)
  • Backlight: Mini-LED with 1,152 local dimming zones
  • HDR: VESA DisplayHDR 1000
  • Color: Quantum Dot, DCI-P3 ~98%, Delta E ≤2
  • Brightness (typical): 400 cd/m²
  • Contrast ratio (typical): 1000:1
  • Energy class (SDR/HDR): F / G; Consumption (SDR) per 1000 h: 26 kWh
  • VESA mounting: Yes
  • Product colour: Black
Specifications
AC adapter output voltage
19 V
AC input frequency
50/60 Hz
AC input voltage
100 - 240 V
Adjustable height (max)
11 cm
Adobe RGB coverage
100%
AMD FreeSync
No
Aspect ratio
16:9
Backlight type
Mini LED
Built-in camera
No
Built-in speaker(s)
No
Built-in USB hub
No
Cable lock slot
Yes
Cable lock slot type
Kensington
Cables included
AC, Power
Colour gamut
98%
Colour gamut standard
DCI-P3
Contrast ratio (dynamic)
100000000:1
Contrast ratio (typical)
1000:1
DCI-P3 coverage
98%
Depth (with stand)
227.9 mm
Depth (without stand)
68.8 mm
Display brightness (typical)
400 cd/m²
Display diagonal
68.6 cm (27")
Display number of colours
1.07 billion colours
Display resolution
3840 x 2160 pixels
Display technology
LED
DisplayPort version
1.4a
DisplayPorts quantity
1
DVI port
No
Energy consumption (HDR) per 1000 hours
43 kWh
Energy consumption (SDR) per 1000 hours
26 kWh
Energy efficiency class (HDR)
G
Energy efficiency class (SDR)
F
Energy efficiency scale
A to G
Frameless design
Yes
Front bezel colour
Black
HD type
4K Ultra HD
HDMI
Yes
HDMI ports quantity
2
HDMI version
2.1
Headphone out
Yes
Headphone outputs
1
Height (with stand)
423.5 mm
Height (without stand)
375.3 mm
Height adjustment
Yes
Horizontal scan range
180 - 356 kHz
Input current
7,89 A
Market positioning
Gaming
Maximum refresh rate
160 Hz
Native aspect ratio
16:9
NVIDIA G-SYNC
No
Package depth
170 mm
Package height
470 mm
Package type
Box
Package weight
11 kg
Package width
910 mm
Panel mounting interface
100 x 100 mm
Panel type
Rapid IPS
Pivot
Yes
Pivot angle
-90 - 90°
Pixel pitch
0.15525 x 1.5525 mm
Power consumption (off)
0.3 W
Power consumption (standby)
0.5 W
Power consumption (typical)
26 W
Power supply type
External
Product colour
Black
Response time
0.5 ms
Response time measurement type
GTG (Gray to Gray)
Screen shape
Flat
sRGB coverage (typical)
143%
Supported graphics resolutions
3840 x 2160
Supported video modes
2160p
Swivel angle range
-30 - 30°
Swivelling
Yes
Tilt adjustment
Yes
Tilt angle range
-5 - 20°
Touchscreen
No
Vertical scan range
48 - 160 Hz
VESA Adaptive Sync support
Yes
VESA mounting
Yes
Viewable size, horizontal
59.6 cm
Viewable size, vertical
33.5 cm
Viewing angle, horizontal
178°
Viewing angle, vertical
178°
Weight (with stand)
7.5 kg
Width (with stand)
613.1 mm
Width (without stand)
613.1 mm

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Price history over the last 6 months
MSI MAG 274UPDFDE E16M computer monitor 68.6 cm (27 inch) 3840 x 2160 pixels 4K Ultra HD LED Black
Current
R12,860
Lowest
R7,664
Highest
R15,553
Change 24H
+R5,195   +68%
Week
+R3,866   +43%
Month
+R3,798   +42%

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