SOLUM ESL Newton Pro 4 Color 2.9 white

Retail staff across supermarkets and fashion stores rely on the SOLUM Newton Pro 4-Color 2.9" E-Paper Display to keep shelf pricing accurate and promotions fresh. This compact electronic shelf label (ESL) shows black, white, red, and yellow content on a crisp 296 x 128 pixel screen, making price drops and product highlights stand out at a glance. Its 2.4GHz Newton protocol links to a central gateway up to 30 meters away indoors, enabling instant updates across entire store sections without walking the floor.

Key specifications

• Display: 2.9-inch E-Paper with 4 colors (black, white, red, yellow)
• Resolution: 296 x 128 pixels, 180° viewing angle
• Communication: 2.4GHz proprietary Newton protocol, up to 30m indoor range
• Battery: Two replaceable CR2450 cells, up to 10 years of operation
• NFC support for quick pairing and management
• Multi-color LED status indicator
• IP67 dust and water resistance
• Operating temperature: 0°C to 40°C
• Security: AES 128-bit encryption, OTA firmware updates
• Processor: ARM Cortex-M series with integrated flash memory
• White casing, multiple mounting options (rail, clip, stand, adhesive)

Why choose it

The Newton Pro 4-Color display reduces labor costs and pricing errors. Its four-color capability lets you highlight promotional items in red or yellow, while the long battery life and robust IP67 build mean minimal maintenance even in cold storage or busy aisles. NFC and OTA updates simplify deployment and ongoing management.

Ideal use cases

• Supermarkets and hypermarkets for dynamic shelf pricing
• Fashion and electronics retail for promotional tagging
• Warehouses and logistics for bin location labels
• Pharmacies and convenience stores for compliance and price updates

Good to know

Each label pairs with a SOLUM Newton gateway (sold separately) to form a complete ESL system. The display is designed for indoor use within the specified temperature range. Mounting accessories are available to suit different shelf types, and the white housing blends seamlessly with most retail fixtures.