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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

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De Buyer Affinity Frying Pan Stainless Steel Ceramic Non-Stick 24 cm (3717.24)

De Buyer Affinity Frying Pan Stainless Steel Ceramic Non-Stick 24 cm (3717.24)
De Buyer Affinity Frying Pan Stainless Steel Ceramic Non-Stick 24 cm (3717.24)
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R3,394
+R11 Reward
The De Buyer Affinity Frying Pan combines professional-grade 5-ply stainless steel construction with a high-performance ceramic non-stick coating, offering exceptional heat distribution and effortless cooking. Designed for versatile use on all hob types including induction, this 24 cm pan is ideal f... Read More
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Stock 10 Code 2871877 Brand DE BUYER Model 3717.24 Warranty 2 Years

Shipping & Returns

Estimated delivery Tuesday, October 6
You will be kept updated through our detailed tracking system
Payment options
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The De Buyer Affinity Frying Pan combines professional-grade 5-ply stainless steel construction with a high-performance ceramic non-stick coating, offering exceptional heat distribution and effortless cooking. Designed for versatile use on all hob types including induction, this 24 cm pan is ideal for everyday frying, searing, and sautéing. Made in France, it features a riveted stainless steel handle and a pouring rim for convenience.

Advantages

Experience superior heat conductivity and retention thanks to the 5-ply structure (stainless steel/aluminum/stainless steel/aluminum/stainless steel). The ceramic non-stick coating is PFOA and PTFE free, ensuring healthy cooking with minimal oil. Oven safe up to 200°C, this pan transitions seamlessly from stovetop to oven. The riveted handle stays cool during stovetop use and provides a secure grip.

Suitable for

  • Home cooks and professionals seeking durable, high-performance cookware
  • All hob types: induction, gas, electric, ceramic, halogen
  • Oven cooking up to 200°C
  • Everyday frying, searing, and gentle sautéing

Key specifications

  • Brand: De Buyer
  • Series: Affinity
  • Model: 3717.24
  • EAN: 3011243717249
  • Product Type: Frying Pan
  • Diameter: 24 cm
  • Bottom Diameter: 18 cm
  • Material: 5-Ply Stainless Steel (Stainless Steel / Aluminum / Stainless Steel / Aluminum / Stainless Steel)
  • Interior Coating: Ceramic Non-Stick (PFOA & PTFE Free)
  • Handle: Riveted Stainless Steel
  • Heat Source Compatibility: All Hobs (Induction, Gas, Electric, Ceramic, Halogen)
  • Oven Safe: Yes, up to 200°C
  • Dishwasher Safe: No (hand wash recommended)
  • Country of Origin: France
  • Rim Type: Pouring Rim

Recommendations

For best results, use wooden or silicone utensils to preserve the ceramic coating. Hand wash with mild detergent and avoid abrasive cleaners. This pan is not suitable for dishwasher use.

Specifications
Bottom diameter
18 cm
Brand
De Buyer
Category
Frying Pan
Country of origin
France
Diameter
24 cm
Dishwasher proof
No
Doesn't contain
PFOA, PTFE
EAN
3011243717249
Easy to clean
Yes
Handles quantity
1
Internal coating
Ceramic Non-Stick
Material
Stainless Steel
Model
Affinity
MPN
3717.24
Non-stick coating
Ceramic
Product colour
Silver
Riveted handle
Yes
Suitable for hob types
All Hobs (Induction, Gas, Electric, Ceramic, Halogen)
Type
Frying Pan
Weight
1 kg
Price history over the last 6 months
De Buyer Affinity Frying Pan Stainless Steel Ceramic Non-Stick 24 cm (3717.24)
Current
R3,394
Lowest
R3,206
Highest
R3,461
Change 24H
+R160   +5%
Week
+R159   +5%
Month
+R184   +6%

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