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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
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  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

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BLUE ICE Bluebird Ice Axe 54 cm - Blue

BLUE ICE Bluebird Ice Axe 54 cm - Blue
BLUE ICE Bluebird Ice Axe 54 cm - Blue
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R3,103
+R10 Reward
The BLUE ICE Bluebird Ice Axe is a high-performance mountaineering tool designed for ski mountaineering, glacier travel, and classic mountaineering. With a length of 54 cm, it offers the perfect balance between reach and control. The axe features a hot-forged chromoly steel head with an integrated a... Read More
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Stock 15 Code 2879296 Brand BLUE ICE Model 0009227800042572 Warranty 2 Years

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Estimated delivery Thursday, October 1
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The BLUE ICE Bluebird Ice Axe is a high-performance mountaineering tool designed for ski mountaineering, glacier travel, and classic mountaineering. With a length of 54 cm, it offers the perfect balance between reach and control. The axe features a hot-forged chromoly steel head with an integrated adze, a straight anodized aluminum shaft, and a stainless steel spike. Its textured grip ensures a secure hold, while the integrated leash hole adds convenience. Certified CE / UIAA Type B, this axe is built for reliability in demanding alpine environments.

Advantages

Lightweight yet durable construction with optimized balance for self-arrest and comfortable carry. The hot-forged head and anodized aluminum shaft provide excellent strength-to-weight ratio. The blue anodized finish not only looks great but also resists corrosion.

Suitable for

  • Ski mountaineering
  • Glacier travel
  • Classic mountaineering

Key specifications

  • Length: 54 cm
  • Weight: 330 g
  • Shaft Material: Anodized Aluminum
  • Head Material: Hot-forged Chromoly Steel
  • Spike Material: Stainless Steel
  • Certification: CE / UIAA Type B
  • Adze/Hammer Type: Adze
  • Pick Type: Classic Mountaineering
  • Shaft Type: Straight
  • Grip Type: Textured
  • Leash Attachment: Integrated hole
  • Color: Blue

Recommendations

For optimal performance, pair this ice axe with a compatible leash and crampons. Regularly inspect the head and shaft for wear. Ideal for mountaineers seeking a reliable, lightweight tool for technical terrain.

Specifications
Brand
BLUE ICE
Category
Ice Axe
EAN
3700748301311
Length
54 cm
Model
Bluebird
MPN
0009227800042572
Product colour
Blue
Product type
Ice Axe
Size
54 cm
Weight
0.5 kg
Price history over the last 6 months
BLUE ICE Bluebird Ice Axe 54 cm - Blue
Current
R3,103
Lowest
R2,717
Highest
R3,103
Change 24H
+R238   +8%
Week
+R261   +9%
Month
+R324   +12%

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