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Before you believe a bad review about us

We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

Problem with an order right now? Write to [email protected], [email protected] or [email protected] — answered the same business day. The letter also lists our group and store owners' contacts.
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27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²

27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
36 mo.
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
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R10,558
+R25 Reward
ProArt Display PA278CFRV is a 27-inch AGLR QHD monitor designed for creative professionals working in photo and video editing, graphic design and other color-critical tasks. The display is Calman Verified and delivers 95% DCI-P3 coverage with factory pre-calibration to Delta E < 2, providing reliabl... Read More
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Stock 22 Code 4245 Brand ASUS Model 90LM06Q0-B01M70 Warranty 3 Years

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ProArt Display PA278CFRV is a 27-inch AGLR QHD monitor designed for creative professionals working in photo and video editing, graphic design and other color-critical tasks. The display is Calman Verified and delivers 95% DCI-P3 coverage with factory pre-calibration to Delta E < 2, providing reliable color accuracy. A 100 Hz variable refresh rate (VRR) enables smoother on-screen motion, and the integrated USB-C® port supports DisplayPort™, high-speed data transfer and up to 96 W power delivery over a single cable.

Advantages

The monitor combines wide color gamut and factory calibration for consistent color reproduction out of the box. VRR at 100 Hz reduces motion judder for video playback and editing. USB-C connectivity consolidates video, data and power into one cable to simplify studio workflows. The compact base and slimmer profile save desk space while maintaining a professional appearance suitable for studio or home environments.

Key specifications

  • Screen size: 27 inches
  • Panel type: AGLR
  • Resolution: QHD
  • Color gamut: 95% DCI-P3
  • Color accuracy: Factory pre-calibrated to Delta E < 2; Calman Verified
  • Refresh rate: 100 Hz variable (VRR)
  • Ports: USB-C with DisplayPort support, data transfer and power delivery
  • Power delivery: Up to 96 W via USB-C
  • Design: 33% smaller base and 30% slimmer profile compared to previous model

How to use

Connect the monitor to a compatible laptop or desktop using the USB-C cable to enable video, data and up to 96 W power delivery through a single connection. For color-critical work, allow the display to warm up for a short period and verify calibration settings in your color management software. Use the on-screen display to adjust brightness, color temperature and other image settings as required for your workflow.

Recommendations

For accurate color work, pair the ProArt Display PA278CFRV with a color-managed workflow and, if needed, perform additional calibration with a hardware calibrator to match your specific output devices. Ensure your source device supports USB-C DisplayPort Alt Mode to take full advantage of the single-cable connectivity.
Key Highlights
  • 27-inch QHD (2560 x 1440) LuxPixel™ AGLR display with IPS 178° wide viewing angle panel
  • International color standard 95% DCI-P3 and 100% sRGB wide color gamut
  • Calman Verified with factory calibrated for excellent Delta E < 2 color accuracy
  • Extensive connectivity including DP over USB-C™ with 96W Power Delivery, DisplayPort (MST), HDMI and USB hub
  • 100Hz variable refresh rate (VRR), providing creators smooth fast-rendering and comfortable viewing experience
  • Built-in Ambient Light Sensor synchronizes display brightness with environment light changes
  • Ergonomic design with tilt, swivel, pivot and height adjustments for a comfortable viewing experience
  • Green Sustainability: paper packaging and energy-efficient environmental standards
  • 68.6 cm (27") LCD IPS
  • Quad HD 2560 x 1440 pixels 16:9
  • 100 Hz 5 ms 350 cd/m² 1000:1
  • Flicker-free technology
  • E 22 kWh 16 W
Specifications
AC input frequency
50/60
AC input voltage
100 - 240
Adjustable height (max)
130 mm
Anti-glare screen
Yes
Built-in camera
No
Built-in speaker(s)
Yes
Built-in USB hub
Yes
Cable lock slot
Yes
Cable lock slot type
Kensington
Colour gamut
95 %
Colour gamut standard
DCI-P3
Contrast ratio (dynamic)
3000:1
Contrast ratio (typical)
1000:1
Depth (with stand)
197.2 mm
Depth (without stand)
44.9 mm
Digital horizontal frequency
15 - 155
Digital vertical frequency
48 - 100
Display brightness (peak)
400 cd/m²
Display brightness (typical)
350 cd/m²
Display diagonal
27 "
Display diagonal (metric)
69 cm
Display number of colours
16.7 million colours
Display resolution
2560 x 1440
Display technology
LCD
DisplayPort version
1.4
DisplayPorts quantity
2
Energy consumption (HDR) per 1000 hours
33 kWh
Energy consumption (SDR) per 1000 hours
22 kWh
Energy efficiency class (HDR)
G
Energy efficiency class (SDR)
E
Energy efficiency scale
A to G
European Product Registry for Energy Labelling (EPREL) code
1959477
Feet colour
Silver
Flicker-free technology
Yes
HD type
Quad HD
HDCP
Yes
HDCP version
2.2
HDMI
Yes
HDMI ports quantity
1
HDMI version
2.0
Headphone out
Yes
Headphone outputs
1
Height (with stand)
536.7 mm
Height (without stand)
363.4 mm
Height adjustment
Yes
High Dynamic Range (HDR) supported
Yes
High Dynamic Range (HDR) technology
High Dynamic Range 10 (HDR10), DisplayHDR 400
LED backlight
Yes
Low Blue Light technology
Yes
Market positioning
Photo editing
Maximum refresh rate
100 Hz
Native aspect ratio
16:9
Number of speakers
2
Package depth
133 mm
Package height
421 mm
Package type
Box
Package weight
9000 g
Package width
695 mm
Panel mounting interface
100 x 100
Panel type
IPS
Picture-in-Picture
Yes
Pivot
Yes
Pivot angle
-90 - 90
Pixel density
109 ppi
Pixel pitch
0.233 x 0.233
Power consumption (off)
0 W
Power consumption (PowerSave)
0.5 W
Power consumption (typical)
16 W
Product colour
Black
Response time
5 ms
RMS rated power
4 W
Screen shape
Flat
sRGB coverage (typical)
100 %
Sustainability certificates
EPEAT Gold, TCO, Forest Stewardship Council (FSC) Mix, ENERGY STAR
Swivel angle range
-30 - 30
Swivelling
Yes
Tilt adjustment
Yes
Tilt angle range
-5 - 23
Touchscreen
No
USB hub version
3.2 Gen 1 (3.1 Gen 1)
USB Power Delivery (USB PD)
Yes
USB Power Delivery up to
96 W
USB Type-A downstream ports quantity
3
USB Type-C DisplayPort Alternate Mode
Yes
USB Type-C downstream ports quantity
1
VESA Adaptive Sync support
Yes
VESA mounting
Yes
Viewable size, horizontal
596.74 mm
Viewable size, vertical
335.66 mm
Viewing angle, horizontal
178 °
Viewing angle, vertical
178 °
Wall mountable
Yes
Weight (with stand)
6600 g
Weight (without stand)
4900 g
Width (with stand)
613.3 mm
Width (without stand)
613.3 mm

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Manual

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Price history over the last 6 months
27 inch ASUS ProArt PA278CFRV 27-inch IPS Quad HD 2560x1440 monitor, 100 Hz, USB-C PD 96W, HDR10, 350 cd/m²
Current
R10,558
Lowest
R6,692
Highest
R13,346
Change 24H
+R3,809   +56%
Week
+R1,338   +15%
Month
+R2,286   +28%

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