Philips MASTER ExpertColor 10.8W LED AR111 Reflector G53 40° Warm White 2700K Dimmable

Retail displays, galleries, and hospitality spaces demand lighting that renders colours faithfully while keeping energy costs in check. The Philips MASTER ExpertColor AR111 LED lamp meets this challenge with high-CRI illumination that brings out the true vibrancy of merchandise, artwork, and architectural details, all while using up to 80% less energy than a conventional 50W halogen reflector.

Who is it for

This lamp is ideal for professionals and homeowners who require accurate colour rendering: boutique stores, showrooms, museums, restaurants, and accent lighting in residential settings. Its 2700K warm white light and CRI above 90 make skin tones, fabrics, and products appear natural and appealing. The 40° beam angle is perfect for spotlighting displays, artwork, or key features.

Main features

• Energy-saving LED technology – 10.8W replaces traditional 50W halogen, significantly reducing energy consumption.
• ExpertColor quality – CRI over 90 ensures accurate, vivid colour reproduction for retail and display lighting.
• Dimmable – fully dimmable for flexible lighting control when used with a compatible dimmer.
• Instant full light – no warm-up time, reaches full brightness immediately.
• Long lifespan – rated 40,000 hours, reducing maintenance and replacement costs.
• Compact AR111 design with G53 base – easy retrofit into existing fixtures.

Specifications

• Technology: LED
• Lamp shape: AR111 Reflector
• Base type: G53
• Power consumption: 10.8 W
• Equivalent incandescent power: 50 W
• Luminous flux: 650 lm
• Colour temperature: 2700 K (Warm White)
• Colour rendering index (CRI): >90
• Beam angle: 40°
• Dimmable: Yes
• Voltage: 12 V (AC/DC)
• Rated lifetime (L70B50): 40,000 hours
• Energy efficiency class: G
• Number of switching cycles: 50,000
• Warm-up time: Instant full light (<0.5s)
• Mercury content: 0 mg
• Power factor: 0.7
• Rated peak intensity: 1500 cd
• Product series: MASTER LEDspot LV ExpertColor

Tips

For optimal dimming performance, use a leading-edge or trailing-edge dimmer compatible with LED lamps. Ensure the fixture is rated for 12V AC/DC operation. The G53 base allows direct replacement of halogen AR111 lamps without any modifications.