Zebra ZT231R Label Printer, 300 dpi, Direct Thermal/Thermal Transfer, USB, Serial, Ethernet, Bluetooth, RFID Ready

In busy shipping departments and manufacturing floors, accurate label printing is non-negotiable. The Zebra ZT231R industrial label printer delivers crisp, reliable output at 300 dpi, making it ideal for high-resolution barcodes, compliance labels, and asset tracking. With support for both direct thermal and thermal transfer printing, this robust printer adapts to your workflow, whether you need durable polyester labels or economical paper tags.

Key specifications

• Print Technology: Thermal Transfer / Direct Thermal
• Resolution: 300 dpi (12 dots/mm)
• Max Print Speed: 152 mm/s (6 ips) at 300 dpi
• Max Print Width: 104 mm (4.09 inches)
• Connectivity: USB 2.0, RS-232 Serial, 10/100 Ethernet, Bluetooth 4.1
• Memory: 256 MB SDRAM, 256 MB Flash
• Display: Color LCD with 3-button, 10-icon user interface
• Programming Languages: ZPL, EPL, XML, ZBI 2.0
• Media Roll Diameter: Max 203 mm (8.0 inches)
• Media Core: 25.4 mm (1.0 inch) or 76 mm (3.0 inches)
• Ribbon Length: Max 450 m (1476 ft)
• Ribbon Width: Max 110 mm (4.33 inches)
• Media Sensors: Transmissive and Reflective
• Construction: Metal frame with metal media cover
• Power Supply: Auto-sensing (90-265 VAC, 47-63 Hz)

Why choose it

The ZT231R is built for demanding environments. Its all-metal construction ensures longevity, while the 300 dpi resolution delivers sharp, scannable barcodes even at small sizes. RFID-ready (UHF EPC Gen 2 V2 / ISO 18000-63 compliant), it future-proofs your operations for RFID tagging. With multiple connectivity options, including Bluetooth for mobile printing, it integrates seamlessly into existing systems.

Ideal use cases

• Shipping and receiving labels
• Product and asset identification
• Compliance labeling (e.g., GHS, UDI)
• Warehouse and inventory management
• Manufacturing and production tracking

Good to know

The printer supports both direct thermal and thermal transfer modes, giving you flexibility in label material and durability. The included color LCD simplifies setup and status monitoring. For advanced users, ZPL, EPL, XML, and ZBI 2.0 programming languages allow custom integration. The auto-sensing power supply ensures stable operation worldwide.