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Before you believe a bad review about us

We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

Problem with an order right now? Write to [email protected], [email protected] or [email protected] — answered the same business day. The letter also lists our group and store owners' contacts.
Know our brand? Leave an honest review, send us a screenshot, and pick a free gift — shipped free of charge within 1–2 business days.
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Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple

Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
0 reviews • Write a review
R17,319
+R69 Reward
Apple iPad Air 11 M4 Wi‑Fi + Cellular 128 GB in violet is an 11‑inch tablet designed for portable productivity, media consumption and creative tasks. Powered by the Apple M4 chip and equipped with Wi‑Fi and Cellular connectivity, it provides responsive performance for multitasking, high‑resolution d... Read More
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Stock 1 Code 1576309 Brand Apple Model MH7C4TY/A Warranty 2 Years

Shipping & Returns

Estimated delivery Monday, October 5
You will be kept updated through our detailed tracking system
Payment options
EFTPayFastBank CardSnapScanZapperGoogle PayApple PayMobicredMoreTymePay on Arrival
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Apple iPad Air 11 M4 Wi‑Fi + Cellular 128 GB in violet is an 11‑inch tablet designed for portable productivity, media consumption and creative tasks. Powered by the Apple M4 chip and equipped with Wi‑Fi and Cellular connectivity, it provides responsive performance for multitasking, high‑resolution display content and mobile data access via nano‑SIM or eSIM. With 128 GB of internal storage, the device stores apps, documents and media while supporting Bluetooth accessories and onboard cameras for video calls and content capture.

Advantages

The iPad Air 11 M4 combines a compact 11‑inch display with high processing power from the Apple M4 chip, delivering smooth performance for everyday apps, productivity suites and creative tools. Cellular connectivity enables internet access on the move, while 128 GB of internal storage balances space for apps and media. Support for Bluetooth accessories and integrated cameras adds flexibility for remote work, note taking and online meetings. The violet finish provides a distinct visual appearance without affecting functionality.

Suitable for

  • Mobile office work: email, documents and spreadsheets
  • Media consumption: streaming video and music
  • Note taking and sketching with compatible stylus and apps
  • Video calls and remote meetings using front and rear cameras
  • On‑the‑go browsing and cloud services via Cellular or Wi‑Fi

Key specifications

  • Display: 11‑inch high‑resolution screen suitable for multitasking and media
  • Processor: Apple M4 chip for responsive performance
  • Storage: 128 GB internal storage for apps, documents and media
  • Connectivity: Wi‑Fi and Cellular support (nano‑SIM/eSIM) for mobile data
  • Wireless: Bluetooth support for external keyboards, mice and audio
  • Cameras: Front and rear cameras for video calls and content capture

How to use

Turn on the tablet and follow the on‑screen setup to connect to Wi‑Fi and configure Cellular settings if a mobile plan is available. Use your Apple ID to download apps and sync data across devices. Install productivity, note taking or creative apps from the app store, pair Bluetooth accessories such as keyboards or styluses for extended input, and use the camera apps for photos or video conferencing. Manage storage by moving large files to cloud services or external backups when necessary.

Recommendations

For stable mobile connectivity, verify Cellular plan compatibility with your provider and configure eSIM or insert a nano‑SIM as required. Keep the tablet’s operating system and apps up to date for security and performance, and use a protective case and screen cover to reduce wear from daily use.

Key Highlights
  • Mobile office work: email, documents and spreadsheets
  • Media consumption: streaming video and music
  • Note taking and sketching with compatible stylus and apps
  • Video calls and remote meetings using front and rear cameras
  • On‑the‑go browsing and cloud services via Cellular or Wi‑Fi
  • Display: 11‑inch high‑resolution screen suitable for multitasking and media
  • Processor: Apple M4 chip for responsive performance
  • Storage: 128 GB internal storage for apps, documents and media
  • Connectivity: Wi‑Fi and Cellular support (nano‑SIM/eSIM) for mobile data
  • Wireless: Bluetooth support for external keyboards, mice and audio
  • Cameras: Front and rear cameras for video calls and content capture
Specifications
3G bands supported
850, 900, 1700, 2100, 1900
3G standards
UMTS, HSPA, HSPA+, DC-HSDPA
4G standard
LTE-TDD & LTE-FDD
5G standard
NR, Sub6
AC adapter included
No
Accelerometer
Yes
Accessibility features
Live Captions, Zoom, VoiceOver, Magnifier, Spoken Content, Voice Control, Switch Control, AssistiveTouch, Siri and Dictation, Type to Siri, Real-time text (RTT), Audio Descriptions, Closed Captions, Subtitles
AirPlay
Yes
Ambient light sensor
Yes
Anti-reflective coating
Yes
Apple Intelligence
Yes
Assisted GPS (A-GPS)
No
Audio formats supported
AAC, MP3, FLAC
Auto focus
Yes
Barometer
Yes
Battery capacity
28.93 Wh
Battery endurance in cycles
1000
Battery endurance per cycle
3720 min
Battery technology
Lithium Polymer (LiPo)
Bluetooth
Yes
Bluetooth version
6.0
Brand specific technologies
True Tone, Wide color (P3)
Browsing time (3G)
9 h
Browsing time (4G)
9 h
Browsing time (5G)
9 h
Browsing time (Wi-Fi)
10 h
Burst mode
Yes
Cables included
USB Type-C
Camera High Dynamic Range (HDR) mode
Yes
Camera image formats supported
HEIF, JPEG
Camera video formats supported
H.264, HEVC
Card reader integrated
No
Center Stage
Yes
Cinematic video stabilization
Yes
Colour name
Starlight
Combo headphone/mic port
No
Continuous video playback time
10 h
Depth
178.5 mm
Device type
Mobile tablet
Digital zoom
5 x
Display brightness
500 cd/m²
Display diagonal
11 "
Display resolution
2360 x 1640
Display technology
LED
Display technology marketing name
Liquid Retina
Docking connector type
Apple Smart Connector, Apple Magnetic Connector
Doesn't contain
PVC
Dolby technologies
Dolby Atmos, Dolby Digital Plus, Dolby Digital
Efficient cores
5
Electronic compass
Yes
Energy efficiency class
G
Energy efficiency scale
A to G
Fingerprint reader
Yes
Fingerprint resistant
Yes
Form factor
Slate
Front camera
Yes
Front camera aperture number
2
Front camera resolution (numeric)
12 MP
Geotagging
Yes
GLONASS
Yes
GPS (satellite)
No
Graphics card cores
9
Graphics card family
Apple
Gyroscope
Yes
Height
6.1 mm
High Dynamic Range (HDR) supported
Yes
High Dynamic Range (HDR) technology
Smart HDR 4, Hybrid Log-Gamma (HLG), Dolby Vision, High Dynamic Range 10 (HDR10), High Dynamic Range 10+ (HDR10 Plus)
Housing material
Aluminium
Huawei Mobile Services (HMS)
No
iBeacon
Yes
Image stabilizer
Yes
Internal memory
12 GB
Internal storage capacity
128 GB
International Protection (IP) code
IP42
Laminated display
Yes
LED backlight
Yes
Lens correction
Yes
Lens cover material
Sapphire crystal
Mac compatibility
Yes
Mac operating systems supported
Y
Maximum video resolution
3840 x 2160
Memory bandwidth supported by processor (max)
120 GB/s
Micro-USB 2.0 ports quantity
0
Micro-USB 3.2 Gen 1 (3.1 Gen 1) ports quantity
0
Microphone modes
Wide Spectrum, Voice Isolation
MIMO
Yes
Mini-USB 2.0 ports quantity
0
Mini-USB 3.2 Gen 1 (3.1 Gen 1) ports quantity
0
Mobile network connection
Yes
Mobile network generation
5G
Native aspect ratio
4:3
Near Field Communication (NFC)
No
Neural processor unit (NPU)
Apple Neural Engine (ANE)
Neural processor unit (NPU) cores
16
Number of built-in speakers
2
Number of external displays supported
1
Number of microphones
2
Oleophobic coating
Yes
Operating altitude
0 - 3000
Operating relative humidity (H-H)
5 - 95
Operating system installed
iPadOS 26
Operating temperature (T-T)
0 - 35
Package depth
262 mm
Package height
32 mm
Package weight
761 g
Package width
191 mm
Panel type
IPS
Panorama
Yes
Performance cores
3
Pixel density
264 ppi
Platform
iPadOS
Playback zoom
Yes
Portrait mode
Yes
Position location
Yes
Pre-installed software
Apple Store; App Store; Books; Calculator; Calendar; Camera; Clips; Clock; Contacts; FaceTime; Files; Find My; Freeform; Games; GarageBand; Health; Home; iMovie; Invites; iTunes Store; Journal; Keynote; Magnifier; Mail; Maps; Measure; Messages; Music; News; Notes; Numbers; Pages; Passwords; Phone; Photo Booth; Photos; Podcasts; Preview; Reminders; Safari; Settings; Shortcuts; Stocks; Support; Swift Playgrounds; Tips; Translate; TV; Voice Memos; Weather
Processor cores
8
Processor family
Apple M
Processor generation
Apple M 4th Gen
Processor manufacturer
Apple
Processor model
M4
Product colour
Purple
Ray tracing acceleration
Yes
Rear camera aperture number
1.8
Rear camera lens elements
5-element lens
Rear camera resolution (numeric)
12 MP
Rear camera type
Single camera
Refurbished
No
Repairability class
C
Repeated free fall reliability class
E
Rounded display corners
Yes
Screen flash
Yes
Screen sharing
Yes
SIM card type
eSIM
Slow motion mode
Yes
Slow motion rate
1080p at 120/240 fps
Spatial audio
Yes
Storage temperature (T-T)
-20 - 45
Sustainability certificates
ENERGY STAR
Time lapse mode
Yes
Top Wi-Fi standard
Wi-Fi 7 (802.11be)
Touch technology
Multi-touch
USB 2.0 ports quantity
0
USB 2.0 Type-C ports quantity
0
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity
0
USB 3.2 Gen 1 (3.1 Gen 1) Type-C ports quantity
0
USB 3.2 Gen 2 (3.1 Gen 2) Type-A ports quantity
0
USB 3.2 Gen 2 (3.1 Gen 2) Type-C ports quantity
1
USB Power Delivery (USB PD)
Yes
USB Type-C charging port
Yes
USB Type-C DisplayPort Alternate Mode
Yes
USB Type-C required charging power (max)
60 W
USB Type-C required charging power (min)
15 W
USB4 Gen 3x2 ports quantity
0
Video call
Yes
Video capturing speed
240 fps
Video decode engine
Yes
Video encode engine
Yes
Video formats supported
ProRes, HEVC, H.264, AV1
Video mirroring
Yes
Video recording
Yes
Video recording modes
1080p, 720p, 2160p
Video stabilizer
Yes
Virtual assistant
Apple Siri
Voice call
Yes
Weight
0.465 kg
Wi-Fi positioning
Yes
Wi-Fi standards
Wi-Fi 7 (802.11be)
Width
247.6 mm
Windows operating systems supported
Y
Wireless charging
Yes
Wireless networking chip
Apple N1

Energy label

Open Energy label
Energy label

Document

Open Document
Price history over the last 6 months
Tablet Apple iPad Air 11 inch Wi‑Fi + Cellular 128GB, Apple M4, 12GB RAM, 11-inch LED 2360×1640, 5G, Purple
Current
R17,319
Lowest
R14,622
Highest
R17,623
Change 24H
+R5   +0%
Week
+R219   +1%
Month
-R80   0%

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