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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

Problem with an order right now? Write to [email protected], [email protected] or [email protected] — answered the same business day. The letter also lists our group and store owners' contacts.
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Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS

Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
Tablet Apple iPad 11-inch Air 11 inch M3 8GB 256GB iPadOS
0 reviews • Write a review
R14,423
The Apple iPad 11-inch Air features an 11-inch LED display with 2360 x 1640 pixel resolution and is powered by the Apple M3 processor with 8 GB of RAM and 256 GB internal storage. It runs iPadOS 18, includes a 12 MP rear camera and a 12 MP front camera, supports Wi‑Fi 6E, weighs 0.46 kg and has IP42... Read More
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Stock Out Of StockNo Stock Code 106798 Brand Apple Model MCA44HC/A Warranty 2 Years

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The Apple iPad 11-inch Air features an 11-inch LED display with 2360 x 1640 pixel resolution and is powered by the Apple M3 processor with 8 GB of RAM and 256 GB internal storage. It runs iPadOS 18, includes a 12 MP rear camera and a 12 MP front camera, supports Wi‑Fi 6E, weighs 0.46 kg and has IP42 protection. This model (MPN MCA44HC/A, EAN 195949998584) is intended for general tablet use where a balance of performance, portability and battery cycle durability is required.

Advantages

The iPad Air 11" M3 delivers responsive performance for multitasking thanks to the Apple M3 processor and 8 GB RAM, while 256 GB of storage provides space for apps and media. The high‑resolution 11" display offers clear visuals for work and media. Both front and rear 12 MP cameras enable quality video calls and photography. Lightweight construction and iPadOS 18 support make the device suitable for mobile use, and Wi‑Fi 6E ensures faster wireless connections where available.

Suitable for

  • Everyday multitasking and productivity apps
  • Streaming video and media consumption
  • Video calls, online meetings and remote communication
  • Light photo taking and content creation
  • Portable use for travel and commuting

Key specifications

  • Display: 11" LED, 2360 x 1640 pixels
  • Processor: Apple M3
  • Memory: 8 GB RAM
  • Storage: 256 GB internal
  • Cameras: 12 MP rear, 12 MP front
  • Operating system: iPadOS 18
  • Connectivity: Wi‑Fi 6E (no mobile network)
  • Protection rating: IP42
  • Weight: 0.46 kg
  • Colour: Beige
  • MPN: MCA44HC/A, EAN: 195949998584

How to use

Set up the iPad by following the on‑screen instructions in iPadOS 18, sign in with your Apple ID, and connect to a Wi‑Fi 6E network if available. Install apps from the App Store for productivity, communication or media. Use the front camera for video calls and the rear camera for photos and scanning documents. Carry the device in a protective case when travelling and charge with a compatible USB‑C charger.

Recommendations

For longer battery and hardware lifecycle, avoid exposing the device to extreme temperatures, use original or certified chargers, and keep iPadOS updated. For best wireless performance connect to a Wi‑Fi 6E network and maintain reasonable storage headroom on the 256 GB drive.
Key Highlights
  • Everyday multitasking and productivity apps
  • Streaming video and media consumption
  • Video calls, online meetings and remote communication
  • Light photo taking and content creation
  • Portable use for travel and commuting
  • Display: 11" LED, 2360 x 1640 pixels
  • Processor: Apple M3
  • Memory: 8 GB RAM
  • Storage: 256 GB internal
  • Cameras: 12 MP rear, 12 MP front
  • Operating system: iPadOS 18
  • Connectivity: Wi‑Fi 6E (no mobile network)
  • Protection rating: IP42
  • Weight: 0.46 kg
  • Colour: Beige
  • MPN: MCA44HC/A, EAN: 195949998584
Specifications
AC adapter included
No
Accelerometer
Yes
Accessibility features
AssistiveTouch, Audio Descriptions, Closed Captions, Live Captions, Magnifier, Real-time text (RTT), Siri and Dictation, Spoken Content, Subtitles, Switch Control, Type to Siri, Voice Control, VoiceOver, Zoom
AirPlay
Yes
Ambient light sensor
Yes
Anti-reflective coating
Yes
Apple Intelligence
Yes
Archive formats supported
ZIP
Assisted GPS (A-GPS)
No
Audio formats supported
AAC, ALAC, FLAC, MP3
Auto focus
Yes
Barometer
Yes
Battery capacity
28.93 Wh
Battery endurance in cycles
1000
Battery endurance per cycle
3720 min
Battery technology
Lithium Polymer (LiPo)
Bluetooth
Yes
Bluetooth version
5.3
Brand specific technologies
True Tone, Wide color (P3)
Browsing time (Wi-Fi)
10 h
Bundled software
App Store, Books, Calculator, Calendar, Camera, Clock, Contacts, FaceTime, Files, Find My, Freeform, Health, Home, iTunes Store, Magnifier, Mail, Maps, Measure, Messages, Music, News, Notes, Passwords, Photo Booth, Photos, Podcasts, Reminders, Safari, Settings, Shortcuts, Stocks, Tips, Translate, TV, Voice Memos, Weather
Burst mode
Yes
Cables included
USB Type-C
Camera High Dynamic Range (HDR) mode
Yes
Camera image formats supported
HEIF, JPEG
Camera video formats supported
H.264, HEVC
Card reader integrated
No
Center Stage
Yes
Cinematic video stabilization
Yes
Combo headphone/mic port
No
Continuous video playback time
10 h
Coprocessor
Yes
Coprocessor cores
16
Coprocessor model
Neural Engine
Depth
6.1 mm
Device type
Mobile tablet
Digital zoom
5 x
Display brightness
500 cd/m²
Display diagonal
11 "
Display resolution
2360 x 1640
Display technology
LED
Display technology marketing name
Liquid Retina
Docking connector type
Apple Smart Connector, Magnetic
Document formats supported
DOC, DOCX, HTM, HTML, ICS, KEY, PDF, PPT, PPTX, RTF, TXT, USDZ, VCF, XLS, XLSX
Doesn't contain
Arsenic, Mercury (element), PVC/BFR
Dolby technologies
Dolby Atmos, Dolby Digital, Dolby Digital Plus
Efficient cores
4
Electronic compass
Yes
Energy efficiency class
G
Energy efficiency scale
A to G
Fingerprint reader
Yes
Fingerprint resistant
Yes
Form factor
Slate
Front camera
Yes
Front camera aperture number
2
Front camera resolution (numeric)
12 MP
Geotagging
Yes
GPS (satellite)
No
Graphics card cores
9
Graphics card family
Apple
Gyroscope
Yes
Height
247.6 mm
High Dynamic Range (HDR) supported
Yes
High Dynamic Range (HDR) technology
Dolby Vision, High Dynamic Range 10 (HDR10), High Dynamic Range 10+ (HDR10 Plus), Hybrid Log-Gamma (HLG), Smart HDR 4
Housing material
Aluminium
iBeacon
Yes
Image formats supported
GIF, JPG, TIFF
Image stabilizer
Yes
Internal memory
8 GB
Internal storage capacity
256 GB
International Protection (IP) code
IP42
Laminated display
Yes
LED backlight
Yes
Lens correction
Yes
Lens cover material
Sapphire crystal
Mac compatibility
Yes
Mac operating systems supported
Mac OS X 10.13 High Sierra, Mac OS X 10.14 Mojave, Mac OS X 10.15 Catalina, Mac OS X 10.15.3 Catalina, Mac OS X 11.0 Big Sur, Mac OS X 12.0 Monterey, Mac OS X 13.0 Ventura, Mac OS X 14.0 Sonoma
Maximum video resolution
3840 x 2160
Micro-USB 2.0 ports quantity
0
Micro-USB 3.2 Gen 1 (3.1 Gen 1) ports quantity
0
Microphone modes
Voice Isolation, Wide Spectrum
MIMO
Yes
Mini-USB 2.0 ports quantity
0
Mini-USB 3.2 Gen 1 (3.1 Gen 1) ports quantity
0
Mobile network connection
No
Mobile network generation
Not supported
Model
11-inch iPad Air
Native aspect ratio
4:3
Near Field Communication (NFC)
No
Number of built-in speakers
2
Number of microphones
2
Oleophobic coating
Yes
Operating altitude
0 - 3000
Operating relative humidity (H-H)
5 - 95
Operating system installed
iPadOS 18
Operating temperature (T-T)
0 - 35
Panel type
IPS
Panorama
Yes
Performance cores
4
Pixel density
264 ppi
Platform
iPadOS
Playback zoom
Yes
Portrait mode
Yes
Position location
Yes
Processor cores
8
Processor family
Apple M
Processor generation
Apple M 3rd Gen
Processor manufacturer
Apple
Processor model
M3
Product colour
Beige
Ray tracing acceleration
Yes
Rear camera aperture number
1.8
Rear camera lens elements
5-element lens
Rear camera resolution (numeric)
12 MP
Rear camera type
Single camera
Repairability class
C
Repeated free fall reliability class
E
Resolution at capture speed
1280x720@30fps, 1920x1080@120fps, 1920x1080@240fps, 1920x1080@25fps, 1920x1080@30fps, 1920x1080@60fps, 3840x2160@24fps, 3840x2160@25fps, 3840x2160@30fps, 3840x2160@60fps
Rounded display corners
Yes
Screen flash
Yes
Screen sharing
Yes
Slow motion mode
Yes
Spatial audio
Yes
Storage media
Flash
Storage temperature (T-T)
-20 - 45
Sustainability certificates
ENERGY STAR
Time lapse mode
Yes
Top Wi-Fi standard
Wi-Fi 6E (802.11ax)
Touch technology
Multi-touch
USB 2.0 ports quantity
0
USB 2.0 Type-C ports quantity
0
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity
0
USB 3.2 Gen 1 (3.1 Gen 1) Type-C ports quantity
0
USB 3.2 Gen 2 (3.1 Gen 2) Type-A ports quantity
0
USB 3.2 Gen 2 (3.1 Gen 2) Type-C ports quantity
1
USB Power Delivery (USB PD)
Yes
USB Type-C charging port
Yes
USB Type-C DisplayPort Alternate Mode
Yes
USB Type-C required charging power (max)
45 W
USB Type-C required charging power (min)
15 W
USB4 Gen 3x2 ports quantity
0
Video call
Yes
Video capturing speed
240 fps
Video decode engine
Yes
Video encode engine
Yes
Video formats supported
AV1, H.264, HEVC, ProRes
Video mirroring
Yes
Video recording
Yes
Video recording modes
720p, 1080p, 2160p
Virtual assistant
Apple Siri
Voice call
Yes
Weight
0.46 kg
Wi-Fi positioning
Yes
Width
178.5 mm
Windows operating systems supported
Windows 10, Windows 10 Education, Windows 10 Education x64, Windows 10 Enterprise, Windows 10 Enterprise x64, Windows 10 Home, Windows 10 Home x64, Windows 10 IOT Core, Windows 10 IoT Enterprise, Windows 10 Pro, Windows 10 Pro x64, Windows 10 x64, Windows 11, Windows 11 Enterprise, Windows 11 Enterprise x64, Windows 11 Home, Windows 11 Pro, Windows 11 x64

Energy label

Open Energy label
Energy label
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