SOLUM Newton Pro 4 Color 4.3 black

In busy retail environments, price updates and product information need to be accurate and immediate. The SOLUM Newton Pro 4 Color 4.3" electronic shelf label (ESL) gives store associates a fast, reliable way to update pricing and promotions from a central location, eliminating manual tag swaps and pricing errors. Its 4.3-inch e-paper screen renders black, white, red, and yellow for high-contrast, eye-catching displays that are readable from wide angles, even in bright lighting.

Key specifications

• 4.3-inch e-paper display with black, white, red, and yellow colors
• 400 x 300 pixel resolution at 116 DPI for crisp text and graphics
• Wide 180-degree viewing angle ensures readability from multiple positions
• Proprietary 2.4 GHz RF communication for reliable, low-power updates
• Integrated lithium battery rated for up to 10 years of operation
• NFC Forum Type 2 tag for easy pairing and configuration
• IP65-rated housing protects against dust and water jets
• AES-128 encryption secures data transmission
• Supports firmware over-the-air (FOTA) updates
• LED indicator for status and pairing feedback
• Operating temperature range: 0°C to 40°C (32°F to 104°F)
• Storage temperature range: -20°C to 60°C (-4°F to 140°F)
• ABS plastic bezel in black for durability and a professional look
• Full 4-color refresh in approximately 5 seconds

Why choose it

This ESL reduces labor costs and improves pricing accuracy by allowing instant, centralized updates across all shelf labels. The four-color display lets you highlight promotions, markdowns, or important product information in red or yellow, drawing customer attention. With a battery life of up to 10 years, you can install it and forget about maintenance, while the IP65 rating ensures reliable performance in challenging environments like refrigerated sections or outdoor areas.

Ideal use cases

• Retail stores and supermarkets for dynamic pricing and promotions
• Warehouses and logistics centers for bin labeling and inventory management
• Pharmacies and healthcare facilities for clear, updatable medication labels
• Electronics and appliance showrooms for spec sheets and pricing
• Hospitality and food service for menu boards and price displays

Good to know

The SOLUM Newton Pro 4 Color integrates with existing ESL management systems via its proprietary RF protocol and NFC pairing. It supports AES-128 encryption for secure communication and can receive firmware updates over the air, ensuring your devices stay current without manual intervention. The black bezel blends seamlessly with modern store fixtures, and the compact size fits standard shelf rails and peg hooks.