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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

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PureLink FiberX Series FX-I350 HDMI 2.0b Active Optical Cable 10m

PureLink FiberX Series FX-I350 HDMI 2.0b Active Optical Cable 10m
PureLink FiberX Series FX-I350 HDMI 2.0b Active Optical Cable 10m
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R4,748
+R17 Reward
The PureLink FiberX Series FX-I350 is an active optical HDMI cable that transmits 18 Gbps over 10 meters without signal loss or external power. Unlike copper cables that suffer attenuation at this length, the fibre core keeps 4K UHD at 60 Hz with 4:4:4 chroma intact, making it a reliable choice for ... Read More
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Stock 1 Code 3536094 Brand PURELINK Model FX-I350-050 Warranty 2 Years

Shipping & Returns

Estimated delivery Tuesday, October 6
You will be kept updated through our detailed tracking system
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The PureLink FiberX Series FX-I350 is an active optical HDMI cable that transmits 18 Gbps over 10 meters without signal loss or external power. Unlike copper cables that suffer attenuation at this length, the fibre core keeps 4K UHD at 60 Hz with 4:4:4 chroma intact, making it a reliable choice for long-distance AV runs.

Highlights

  • Active optical cable (AOC) with HDMI Type A male connectors on both ends
  • Supports HDMI 2.0b, 4K UHD (3840x2160) at 60 Hz, HDR10, HLG, Dolby Vision, HDCP 2.2
  • 18 Gbps bandwidth, ARC, CEC, gold-plated connectors, directional source/display ends
  • 10 m length, black PVC jacket, approx. 4.5 mm diameter, no external power needed

In daily use

The directional connectors are marked for source and display, and the cable draws power from the HDMI source, so no separate adapter is required. The slim 4.5 mm jacket is flexible for routing through conduit or behind equipment. It is suitable for 4K projectors, digital signage, and home theatre setups where a reliable long HDMI link is essential.

Full specifications

  • Product colour: Black
  • Cable length: 10 m
  • Connector 1: HDMI Type A
  • Connector 2: HDMI Type A
  • Cable type: Active optical HDMI cable
  • Video standard: 4K UHD (3840x2160)
  • HDMI version: 2.0b
  • Bandwidth: 18 Gbps
  • HDCP version: 2.2
  • HDR support: HDR10, HLG, Dolby Vision
  • Audio Return Channel (ARC): Yes
  • Consumer Electronics Control (CEC): Yes
  • Connector plating: Gold
  • Jacket material: PVC
  • Cable diameter: 4.5 mm
  • Directional: Yes
  • Power requirement: No external power required

Final note

A 10 m active optical HDMI cable that maintains full 4K HDR signal integrity without external power, ideal for professional AV installations.

Specifications
12V trigger
10 m
Adaptive contrast
HDMI 2.0b
AI processor model
HDMI Type A
Attenuation rating (HML)
HDMI 2.0b
Brand
PureLink
Category
Active Optical HDMI Cable
EAN
4251364713631
Emergency SOS (satellite)
Active Optical
External display
Active
IR connectivity
4K UHD (3840x2160)
Leaves no residue for up to
Active
Live stream function
HDMI 2.0b
Model
FX-I350-050
MPN
FX-I350-050
Number of pad assemblies included
Active Optical HDMI Cable
Number of simultaneous touchpoints (Windows)
HDMI Type A
Product colour
Black
Single Number Rating (SNR)
4K UHD (3840x2160)
Steam power
HDMI 2.0b
Warranty period
No external power required
Weight
0.6 kg
Price history over the last 6 months
PureLink FiberX Series FX-I350 HDMI 2.0b Active Optical Cable 10m
Current
R4,748
Lowest
R4,748
Highest
R4,755
Change 24H
+R0   +0%
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