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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

Problem with an order right now? Write to [email protected], [email protected] or [email protected] — answered the same business day. The letter also lists our group and store owners' contacts.
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POC Amidal MIPS Road Cycling Helmet - Uranium Black Matt - 50-56 cm

POC Amidal MIPS Road Cycling Helmet - Uranium Black Matt - 50-56 cm
POC Amidal MIPS Road Cycling Helmet - Uranium Black Matt - 50-56 cm
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R4,124
The POC Amidal road cycling helmet combines exceptional impact protection with advanced rotational force mitigation, making it a top choice for road cyclists and commuters who demand safety without compromising on ventilation.AdvantagesSPIN (Shearing Pad INside) technology, featuring silicone-based ... Read More
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Stock Out Of StockNo Stock Code 3367285 Brand POC Model 1001285 Warranty 2 Years

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The POC Amidal road cycling helmet combines exceptional impact protection with advanced rotational force mitigation, making it a top choice for road cyclists and commuters who demand safety without compromising on ventilation.

Advantages

SPIN (Shearing Pad INside) technology, featuring silicone-based pads, reduces the transfer of rotational energy to the head during oblique impacts, offering an extra layer of protection. The polycarbonate shell and high-performance EPS liner deliver robust protection while keeping weight low. An integrated eye garage conveniently stores sunglasses when not in use, and the 360° adjustment system ensures a secure, personalized fit.

Suitable for

  • Road cycling
  • Commuting
  • Endurance cycling

Key specifications

  • Safety technology: SPIN (Shearing Pad INside)
  • Construction: PC shell, EPS liner
  • Ventilation: Optimized ports and internal channeling
  • Adjustment system: 360°
  • Strap system: Precision straps molded into liner
  • Certifications: CE EN 1078, CPSC 12.03, AS/NZS 2063
  • Eye garage: Integrated
  • Head circumference: 50-56 cm
  • Colour: Uranium Black Matt

Recommendations

Always measure your head circumference before purchasing and adjust the helmet properly for optimal protection. Replace your helmet after any significant impact or if it shows signs of damage.

Specifications
Activity
Road Cycling, Commuting, Endurance Cycling
Adjustable fit
Yes
Brand
POC
Category
Bicycle Helmet
Coloration
Monochrome
EAN
7325549808478
Finish type
Matt
Gender
Unisex
Head circumference
50-56 cm
Helmet type
Cycling Helmet
Model
Amidal
MPN
1001285
Product main colour
Black
Sports headwear type
Road Cycling Helmet
Ventilation
Yes
Weight
1 kg
Price history over the last 6 months
POC Amidal MIPS Road Cycling Helmet - Uranium Black Matt - 50-56 cm
Current
R4,124
Lowest
R3,518
Highest
R4,124
Change 24H
+R593   +17%
Week
—   
Month
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