Philips 77OLED950/12 TV 195.6 cm (77 inch) 4K Ultra HD Smart TV Wi-Fi Black

Our finest OLED+ TV is for those who want to indulge in our most perfectly bright and lifelike picture—and four-sided Ambilight's matchless immersion. Pair with a high-end sound system for an experience that's like no other.

All-around immersion. 4 sided Ambilight TV
With four-sided Ambilight, sports, films, music and games will feel bigger than ever. Integrated LED lights at the back react to what you watch or listen to, immersing you in a halo of colourful light that emanates from the top, bottom and sides of the TV. For the full impact, hang your Ambilight TV on the wall.

OLED META 3 panel. Precision, brightness and detail
Thanks to its OLED META 3 panel, this OLED+ Ambilight TV does lifelike better and brighter than ever and the picture looks superb at any angle. With astonishing peak brightness levels, contrast and colour are beautifully well defined: even the smallest details leap from shadows and bright areas. All major HDR formats are supported.

Whatever you watch, a picture so real. P5 Dual AI engine
Enjoy a picture so real it feels you could step right into it! Twin P5 AI chips get the most out of the latest and brightest OLED panel, perfecting sharpness and detail and optimising for any changes to ambient lighting. Whatever's on screen—from bright stadium sports to dark sci-fi drama—you'll see it all so clearly.

Cinematic viewing for all you watch and play
Hold onto the edge of your seat! With Dolby Vision on board, you'll see the picture the director wanted you to see, no more disappointing scenes that are too dark to make out. From movies to games, say hello to every glorious detail.

Immersive surround-sound technology
Compatibility with Dolby Atmos and DTS:X takes the sound of this TV to another level, in any room. The latest movies, the newest games, the biggest sports events: with sound effects placed in the space above and around you, you'll feel like you're right in the middle of the action.

Total Gaming Solution. Thrilling play for every gamer
HDMI 2.1, 120 Hz native refresh rate and an ultra-low input lag. Indie game or AAA title, this Ambilight TV gives you the specs you need to game how you want! For more control, Game Bar 2.0 lets you customise how you play, and you can connect a Bluetooth controller for cloud gaming. PC gamers can also enjoy 144 Hz VRR via HDMI.

Entertainment you love, with a little help from Google
What do you want to watch? Google TV brings together movies, shows and more, from across your apps and subscriptions—and organises them just for you. You'll get suggestions based on what you like and you can even use the Google TV app on your phone to curate your watchlist on the go.

Connect to smart home networks, voice assistants and more
Seamless compatibility with Matter means you can easily integrate this 4K Ambilight TV into your existing smart home network. You can also use the TV remote to control your satellite or cable box or wake the Google Assistant—and the TV is compatible with Alexa-enabled devices and Apple AirPlay too.

Thoughtful design. Responsible packaging
The almost bezel-free screen is the perfect canvas for this TV's stunning picture—and four-sided Ambilight creates mesmerising mood lighting when the screen's off. The slender metal TV remote recharges wirelessly and has motion-activated backlighting. Our packaging uses FSC-certified recycled cardboard and inserts are printed on recycled paper.

Philips 77OLED950/12. Display diagonal: 195.6 cm (77"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: OLED, Screen shape: Flat. Smart TV. Native aspect ratio: 16:9. Digital signal format system: DVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2, DVB-T2 HD. Wi-Fi, Ethernet LAN. Product colour: Black