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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
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  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

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Philips 5500 Series EP5543 Fully Automatic Espresso Machine White/Chrome

Philips 5500 Series EP5543 Fully Automatic Espresso Machine White/Chrome
Philips 5500 Series EP5543 Fully Automatic Espresso Machine White/Chrome
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R12,810
Experience the perfect cup of coffee with the Philips 5500 Series EP5543 Fully Automatic Espresso Machine. Designed for coffee enthusiasts, this machine combines advanced technology with elegant design to deliver barista-quality beverages at home. The LatteGo milk system creates silky-smooth froth w... Read More
Out Of Stock
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Stock Out Of StockNo Stock Code 3106676 Brand PHILIPS Model EP5543/90 Warranty 2 Years

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Experience the perfect cup of coffee with the Philips 5500 Series EP5543 Fully Automatic Espresso Machine. Designed for coffee enthusiasts, this machine combines advanced technology with elegant design to deliver barista-quality beverages at home. The LatteGo milk system creates silky-smooth froth with minimal effort, while the ceramic grinder ensures precise grinding for optimal flavor extraction.

Advantages

The Philips EP5543 offers a wide range of customizable coffee recipes, from espresso to latte macchiato, with adjustable strength and temperature settings. Its compact design fits seamlessly into any kitchen, and the removable brew group makes cleaning simple. The AquaClean filter reduces the need for descaling, ensuring long-lasting performance.

Suitable for

  • Home users who appreciate fresh, high-quality coffee
  • Small offices or break rooms
  • Individuals who enjoy milk-based coffee drinks

Key specifications

  • Product Type: Fully Automatic Espresso Machine
  • Milk System: LatteGo (2-part, no tubes)
  • Grinder Material: Ceramic
  • Grinder Settings: 12
  • Pump Pressure: 15 bar
  • Water Tank Capacity: 1.8 L
  • Bean Container Capacity: 275 g
  • Waste Container Capacity: 12 servings
  • Display: Color TFT display
  • User Profiles: 4 + Guest
  • Beverage Variety: 12+ coffee recipes
  • Adjustable Coffee Strength: 5 settings
  • Adjustable Coffee Temperature: 3 settings
  • Adjustable Spout Height: Yes
  • AquaClean Filter Compatibility: Yes
  • Removable Brew Group: Yes
  • Power Consumption: 1500 W
  • Voltage: 230 V
  • Color: White / Chrome

Recommendations

For best results, use fresh coffee beans and clean the machine regularly. The AquaClean filter is recommended to reduce scale buildup. Enjoy your personalized coffee experience!

Key Highlights
  • Countertop Fully-auto Espresso machine 1.8 L
  • Coffee beans
  • 2 cups 15 bar
  • Built-in grinder Adjustable coffee strength Hot water system Built-in display
  • Coffee making Espresso making Cappuccino making
  • 1500 W
  • White
Specifications
Adjustable coffee strength
5 settings
Brand
Philips
Built-in display
Yes
Built-in grinder
Yes
Built-in milk frother
Yes
Cappuccino making
Yes
Category
Coffee Machine
Coffee input type
Coffee beans
Coffee maker type
Espresso Machine
Coffee making
Yes
Control type
Touch
EAN
8720389032356
Espresso making
Yes
Housing material
Plastic
Model
EP5543/90
MPN
EP5543/90
Multi beverage
Yes
Number of temperature settings
3 settings
Product type
Fully Automatic Espresso Machine
Removable water tank
Yes
Visible water level
Yes
Water level indicator
Yes
Water tank capacity
1.8 L
Weight
10.4 kg

Leaflet

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Price history over the last 6 months
Philips 5500 Series EP5543 Fully Automatic Espresso Machine White/Chrome
Current
R12,810
Lowest
R11,147
Highest
R12,810
Change 24H
+R1,388   +12%
Week
+R1,663   +15%
Month
—   

Independent reviews by tech media

techradar.com
8/10

“The Philips LatteGo 5500 Series is a compact fully automatic espresso machine that's a solid choice for couples and individuals. It has a relatively small water tank and bean hopper that's perfect for making a couple of cups, so you won't have large…”

Read the full review at techradar.com →
trustedreviews.com
8/10

Verdict: Part of a new breed of bean-to-cups that show you a visual drinks menu and step-by-step functions, the Philips Series 5500 LatteGo Bean to Cup Coffee Machine has rightly earned a reputation for being simple to use. In doing so, it brings together the spir...

Read the full review at trustedreviews.com →
t3.com
8/10

Verdict: The Philips Series 5500 LatteGo is a do-everything coffee maker that creates 20 different drinks including milk-based drinks, cold brew and iced coffees. It's very quiet and low maintenance – especially if you use Philips' water filter cartridges. It's lo...

Pros
  • Incredibly fast
  • Incredibly quiet
  • Incredibly flexible
Cons
  • It's big
  • Relatively expensive
  • Do you need 20 different drinks
Read the full review at t3.com →
stuff.tv
8/10

Verdict: If Latte art isn't your thing and you just want to be able to make coffee shop quality drinks at home quickly and easily, then the Philips LatteGo 5500 should be a strong contender as your new best mate. While I wasn't 100% sold on the look of the machine...

Pros
  • Pros
  • Makes great coffee
  • Extensive drinks menuand customisable drinks menu
  • Simple to use and clean
Cons
  • Cons
  • Milk jug spout needs cleaning after every drink
  • Icon design won't be to everyone's taste
Read the full review at stuff.tv →

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