Label printer Brady BBP12 Direct thermal Thermal transfer 300x300 DPI 101.6 mm/sec Wired

The Brady BBP12 is a compact, entry-level benchtop label printer offering both direct thermal and thermal transfer printing. With a maximum resolution of 300 x 300 DPI and a print speed up to 101.6 mm/s, it is designed for low- to medium-volume labeling across electrical, voice and datacom, laboratory and specialized electronics applications. The unit prints labels, tapes, cable markers and sleeves and includes the Brady Workstation Product & Wire Identification Software suite for immediate label design and production.

Advantages

The BBP12 combines affordable pricing with reliable thermal transfer and direct thermal technologies, supporting a variety of materials and media types. Its 300 x 300 DPI resolution delivers clear text and barcodes, while wired connectivity ensures stable data transfer. The bundled Brady Workstation software accelerates setup and label creation without additional purchases.

Suitable for

• Electrical panel and component identification
• Cable and wire marking in voice and datacom installations
• Laboratory sample and equipment labeling
• Specialized electronics component marking and traceability

Key specifications

• Printing technologies: Direct thermal and thermal transfer
• Resolution: 300 x 300 DPI
• Maximum print speed: 101.6 mm/sec
• Connectivity: Wired
• Media types: Labels, tapes, cable markers, sleeves
• Manufacturer / Model: Brady BBP12 (MPN: BBP12-UK+UNWINDER)

How to use

Install the printer on a stable benchtop surface and connect it to a PC using the wired interface. Load the appropriate ribbon and label media according to the media guides, then install and launch the Brady Workstation Product & Wire Identification Software to design labels. Configure print settings (technology type, resolution and speed) in the software, preview the label and start printing. Replace media and ribbons as needed and follow on-screen prompts for routine maintenance.

Recommendations

Use thermal transfer mode with compatible ribbons for durable, long-life labels on wires, cables and components; select direct thermal for short-term or indoor labels. Choose media and ribbon combinations recommended by Brady to ensure print quality and longevity.