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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

Problem with an order right now? Write to [email protected], [email protected] or [email protected] — answered the same business day. The letter also lists our group and store owners' contacts.
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DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver

DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
DELL UltraSharp U2724DE computer monitor 68.6 cm (27 inch) 2560 x 1440 pixels Quad HD LCD Black, Silver
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R15,634
DELL UltraSharp U2724DE, 68.6 cm (27"), 2560 x 1440 pixels, Quad HD, LCD, 8 ms, Black, Silver DELL UltraSharp U2724DE. Display diagonal: 68.6 cm (27"), Display resolution: 2560 x 1440 pixels, HD type: Quad HD, Display technology: LCD, Response time: 8 ms, Native aspect ratio: 16:9, Viewing angle, h... Read More
Out Of Stock
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Stock Out Of StockNo Stock Code 2404136 Brand DELL Model DELL-U2724DEHF Warranty 2 Years

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DELL UltraSharp U2724DE, 68.6 cm (27"), 2560 x 1440 pixels, Quad HD, LCD, 8 ms, Black, Silver

DELL UltraSharp U2724DE. Display diagonal: 68.6 cm (27"), Display resolution: 2560 x 1440 pixels, HD type: Quad HD, Display technology: LCD, Response time: 8 ms, Native aspect ratio: 16:9, Viewing angle, horizontal: 178°, Viewing angle, vertical: 178°. Built-in USB hub. VESA mounting, Height adjustment. Product colour: Black, Silver

Key Highlights
  • 68.6 cm (27") LCD IPS
  • Quad HD 2560 x 1440 pixels 16:9
  • 120 Hz 8 ms 350 cd/m² 2000:1
  • Flicker-free technology
  • F 24 kWh 24.4 W
Specifications
AC (power) in
Yes
AC input frequency
50/60 Hz
AC input voltage
100 - 240 V
Adjustable height (max)
15 cm
AMD FreeSync
No
Anti-glare screen
Yes
Backlight type
Edge LED
Bezel width (bottom)
9.1 mm
Bezel width (side)
7.75 mm
Bezel width (top)
7.75 mm
Built-in camera
No
Built-in speaker(s)
No
Built-in USB hub
Yes
Cable lock slot
Yes
Cable lock slot type
Kensington
Cable management
Yes
Cables included
AC, DisplayPort, Thunderbolt, USB Type-A to USB Type-C
Carbon emissions, end-of-life (kg of CO2e)
5.74
Carbon emissions, energy usage (kg of CO2e)
181.7
Carbon emissions, logistics (kg of CO2e)
48.98
Carbon emissions, manufacturing (kg of CO2e)
412.27
Colour depth
8 bit
Colour gamut
98%
Colour gamut standard
DCI-P3
Compliance certificates
RoHS
Contrast ratio (typical)
2000:1
Depth (with stand)
192.3 mm
Depth (without stand)
50.1 mm
Digital horizontal frequency
30 - 178 kHz
Digital vertical frequency
48 - 120 Hz
Display brightness (typical)
350 cd/m²
Display diagonal
68.6 cm (27")
Display diagonal (metric)
68.47 cm
Display number of colours
1.07 billion colours
Display resolution
2560 x 1440 pixels
Display technology
LCD
DisplayPort version
1.4
DisplayPorts quantity
2
Doesn't contain
Halogen, PVC/BFR
Energy consumption (SDR) per 1000 hours
24 kWh
Energy efficiency class (HDR)
Not available
Energy efficiency class (SDR)
F
Energy efficiency scale
A to G
Ethernet LAN
Yes
Ethernet LAN (RJ-45) ports
0
Feet colour
Silver
Flicker-free technology
Yes
Front bezel colour
Black
HD type
Quad HD
HDCP
Yes
HDCP version
1.4
HDMI
Yes
HDMI ports quantity
1
HDMI version
2.1
Headphone out
Yes
Height (with stand)
535.6 mm
Height (without stand)
352.5 mm
Height adjustment
Yes
High Dynamic Range (HDR) supported
No
Input current
2.65 A
Low Blue Light technology
Yes
Market positioning
Business
Maximum refresh rate
120 Hz
Microphone in
No
Native aspect ratio
16:9
Non-operating altitude
5000 - 12192 m
Number of upstream ports
1
Number of USB Type-C upstream ports quantity
1
NVIDIA G-SYNC
No
On Screen Display (OSD)
Yes
Operating altitude
0 - 5000 m
Operating relative humidity (H-H)
10 - 80%
Operating temperature (T-T)
0 - 40 °C
Package weight
10.2 kg
PAIA version
1.3.2, 2022
Panel mounting interface
100 x 100 mm
Panel type
IPS
PC Audio in
No
Pivot
Yes
Pivot angle
-90 - 90°
Pixel density
108.97 ppi
Pixel pitch
0.2331 x 0.2331 mm
Plug and Play
Yes
Power adapter included
Yes
Power consumption (max)
225 W
Power consumption (off)
0.3 W
Power consumption (standby)
0.5 W
Power consumption (typical)
24.4 W
Power supply type
Internal
Product colour
Black, Silver
Quick start guide
Yes
Remote control included
No
Response time
8 ms
Response time (fast)
5 ms
RJ-45 ports quantity
1
Screen shape
Flat
sRGB coverage (typical)
100%
Stand included
Yes
Storage relative humidity (H-H)
5 - 90%
Storage temperature (T-T)
-20 - 60 °C
Stylus included
No
Supported graphics resolutions
640 x 480 (VGA), 720 x 400, 800 x 600 (SVGA), 1024 x 768 (XGA), 1152 x 864 (XGA+), 1280 x 1024 (SXGA), 1280 x 720 (HD 720), 1600 x 1200 (UXGA), 1600 x 900, 1920 x 1080 (HD 1080), 2048 x 1080, 2560 x 1440
Supported video modes
480p, 576p, 720p, 1080i, 1080p
Surface hardness
3H
Sustainability certificates
ENERGY STAR
Sustainability compliance
Yes
Swivel angle range
-45 - 45°
Swivelling
Yes
Thunderbolt 4 ports quantity
2
Tilt adjustment
Yes
Tilt angle range
-5 - 21°
Total carbon emissions, standard deviation (kg of CO2e)
152
Total carbon footprint (kg of CO2e)
649
Touchscreen
No
USB Power Delivery (USB PD)
Yes
USB Power Delivery up to
90 W
USB Type-A downstream ports quantity
4
USB Type-C DisplayPort Alternate Mode
Yes
USB Type-C downstream ports quantity
1
USB upstream port type
USB Type-C
VESA mounting
Yes
Viewable size, horizontal
59.7 cm
Viewable size, vertical
33.6 cm
Viewing angle, horizontal
178°
Viewing angle, vertical
178°
Weight (with stand)
6.98 kg
Weight (without stand)
5.23 kg
Wi-Fi
No
Width (with stand)
612.2 mm
Width (without stand)
612.2 mm

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Independent reviews by tech media

itpro.comSasha
10/10

Verdict: If there's a stumbling block, then it's the price - spending the best part of £500 on a monitor is by no small investment, especially not if you're looking to fit out an office. And if you simply have to have a 4K resolution, then you'll need to take the...

Pros
  • Stylish, sensible design
  • Very good color accuracy in sRGB and P3
  • Generous connectivity and 90W power delivery
Cons
  • Backlighting could be better
  • No HDR support
Read the full review at itpro.com →

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