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Before you believe a bad review about us

We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
  • You can pay only when your goods land in Johannesburg. Pay on Arrival, no full payment up front. Ask yourself what scammer offers that.
  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

Problem with an order right now? Write to [email protected], [email protected] or [email protected] — answered the same business day. The letter also lists our group and store owners' contacts.
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De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L

De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
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R19,256
+R69 Reward
4,3” TOUCH TFT COLOUR DISPLAYExplore an intuitive interface and functionality with the new 4,3” color touch TFT display. It allows to choose and personalise your drinks and even set up your personal profile, all with a simple touch.PERSONALIZE YOUR RECIPESAll beverages, from espresso to latte macchi... Read More
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Stock 3 Code 2409276 Brand DELONGHI Model ECAM 650.85.MS Warranty 2 Years

Shipping & Returns

Estimated delivery Tuesday, October 6
You will be kept updated through our detailed tracking system
Payment options
EFTPayFastBank CardSnapScanZapperGoogle PayApple PayMobicredMoreTymePay on Arrival
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4,3” TOUCH TFT COLOUR DISPLAY
Explore an intuitive interface and functionality with the new 4,3” color touch TFT display. It allows to choose and personalise your drinks and even set up your personal profile, all with a simple touch.

PERSONALIZE YOUR RECIPES
All beverages, from espresso to latte macchiato, can be personalised according to your taste using simple touch screen technology. PrimaDonna Elite allows you to enjoy all your favourite drinks just the way you like them.

MULTIBEVERAGE FUNCTION
From the perfect espresso to the perfect milk foam, it is possible to experiment and discover various flavors and recipes. Let yourself be amazed by new one touch recipes (Americano and Hot water function) and semi-automatic ones (hot chocolate, cold coffee and cold milk foam) to enter the world of multibeverage preparation.

SMART COFFEE LINK APP
The first De’Longhi machine connected to create new recipes with complete freedom and discover infinite personalization. Moreover, with “real time” communication, the App gives unlimited advice and suggests how to maintain the machine.

EASY MAINTENANCE
The display guides you step by step through simple machine maintenance and use. Removable brewing unit; automatic, easy cleaning carafe; easy to clean drip tray; dishwasher safe for a deep clean.

De’Longhi PrimaDonna Elite Experience. Product type: Espresso machine, Coffee maker type: Fully-auto, Water tank capacity: 2 L, Coffee input type: Coffee beans, Ground coffee, Reservoir for brewed coffee: Cup, Number of spouts: 2, Built-in grinder. Display type: TFT. Power: 1450 W. Product colour: Black, Metallic

Key Highlights
  • Coffee and milk based beverages with one touch
  • Brew 2 espresso cups at once
  • Creamy, dense, long-lasting milk foam at the perfect temperature with the automatic LatteCrema System. Auto clean milk carafe
  • Manage profiles, create and customise new recipes via display & Coffee Link App
  • Stainless steel body and colour touch interface
  • Countertop Fully-auto Espresso machine 2 L
  • Coffee beans, Ground coffee
  • 19 bar
  • Built-in grinder Adjustable coffee strength Hot water system Built-in display
  • Coffee making Espresso making Cappuccino making
  • Bluetooth
  • 1450 W
  • Black, Metallic
Specifications
AC input frequency
50 - 60 Hz
AC input voltage
220 - 240 V
Adjustable coffee spout height
Yes
Adjustable coffee spout height range
85 - 140 mm
Adjustable coffee strength
Yes
Adjustable grinder settings
Yes
Adjustable temperature
Yes
Adjustable water quantity
Yes
Americano making
Yes
Appliance placement
Countertop
Auto power off
Yes
Bluetooth
Yes
Built-in display
Yes
Built-in grinder
Yes
Built-in milk frother
Yes
Cappuccino making
Yes
Chocolate milk making
Yes
Coffee beans capacity
400 g
Coffee input type
Coffee beans, Ground coffee
Coffee maker type
Fully-auto
Coffee making
Yes
Colour display
Yes
Control type
Touch
Depth
480 mm
Dishwasher-proof parts
Yes
Display diagonal
10.9 cm (4.3")
Display type
TFT
Drip tray water level indicator
Yes
Energy saving mode
Yes
Espresso making
Yes
Flat White making
Yes
Ground coffee container capacity
14 cups
Height
375 mm
Hot chocolate making
Yes
Hot milk making
Yes
Hot water system
Yes
Housing material
Plastic, Stainless steel
Latte Macchiato making
Yes
Latte making
Yes
Maximum operating pressure
19 bar
Milk adding type
Automatic
Milk tank
Yes
Multi beverage
Yes
Number of spouts
2
Power
1450 W
Product colour
Black, Metallic
Product type
Espresso machine
Programmable
Yes
Removable brewing/infusion unit
Yes
Removable drip tray
Yes
Removable water tank
Yes
Reservoir for brewed coffee
Cup
Rinsing function
Yes
Self-cleaning
Yes
Smartphone/tablet remote support
Yes
Sounding
Yes
Standby function
Yes
Water filter
Yes
Water hardness selector
Yes
Water tank capacity
2 L
Weight
12.5 kg
Width
260 mm
Wireless ready
Yes

Manual

Open Manual
Price history over the last 6 months
De’Longhi PrimaDonna Elite Experience Fully-auto Espresso machine 2 L
Current
R19,256
Lowest
R17,144
Highest
R20,780
Change 24H
+R1,929   +11%
Week
+R2,112   +12%
Month
+R848   +5%

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