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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
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  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

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Beafon 301 Black GPS 3.68 cm Display 300 mAh Battery

Beafon 301 Black GPS 3.68 cm Display 300 mAh Battery
Beafon 301 Black GPS 3.68 cm Display 300 mAh Battery
Beafon 301 Black GPS 3.68 cm Display 300 mAh Battery
Beafon 301 Black GPS 3.68 cm Display 300 mAh Battery
Beafon 301 Black GPS 3.68 cm Display 300 mAh Battery
Beafon 301 Black GPS 3.68 cm Display 300 mAh Battery
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R900
+R3 Reward
The Beafon 301 Black is a smartwatch with a round 1.45" (3.68 cm) display housed in a black zinc-alloy case and paired with a comfortable black silicone band. It offers GPS positioning, Bluetooth 5.3 with support for BT calls, IP67 water and dust protection, voice assistant compatibility and Google ... Read More
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Stock 5 Code 765675 Brand BEAFON Model 301EU001BB Warranty 2 Years

Shipping & Returns

Estimated delivery Thursday, October 1
You will be kept updated through our detailed tracking system
Payment options
EFTPayFastBank CardSnapScanZapperGoogle PayApple PayMobicredMoreTymePay on Arrival

The Beafon 301 Black is a smartwatch with a round 1.45" (3.68 cm) display housed in a black zinc-alloy case and paired with a comfortable black silicone band. It offers GPS positioning, Bluetooth 5.3 with support for BT calls, IP67 water and dust protection, voice assistant compatibility and Google Fit support. The device weighs 42 g and is powered by a 300 mAh battery suitable for everyday use.

Advantages

The metal housing gives the Beafon 301 a durable and refined appearance while the lightweight construction and silicone strap ensure all-day comfort. Integrated GPS and Bluetooth 5.3 enable reliable location tracking and wireless calling. IP67 protection increases resistance to water splashes and dust, and compatibility with Google Fit and voice assistants expands its connectivity and health-tracking capabilities.

Suitable for

  • Everyday wear and commute
  • Fitness tracking and outdoor walks with GPS
  • Hands-free calls via Bluetooth
  • Basic health monitoring and syncing with Google Fit

Key specifications

  • Display diagonal: 1.45" (3.68 cm)
  • Case shape: Round
  • Case material: Zinc alloy
  • Case colour: Black
  • Band colour: Black silicone
  • Bluetooth: 5.3 (BT calls supported)
  • GPS: Yes
  • Protection: IP67
  • Battery capacity: 300 mAh
  • Weight: 42 g

How to use

Charge the watch before first use using the supplied charger. Pair the Beafon 301 with your smartphone via Bluetooth and install any recommended companion app to enable GPS, health data sync and Google Fit integration. Use the touchscreen and available buttons to navigate menus, start workout tracking, view notifications and answer calls. Regularly sync with the app to store activity history and update settings.

Recommendations

For reliable GPS tracking, allow location permissions in the companion app and keep the watch unobstructed by thick clothing. Although rated IP67, avoid prolonged submersion and exposure to hot water or corrosive liquids. Charge the device regularly to maintain accurate tracking and notification delivery.

Key Highlights
  • Everyday wear and commute
  • Fitness tracking and outdoor walks with GPS
  • Hands-free calls via Bluetooth
  • Basic health monitoring and syncing with Google Fit
  • Display diagonal: 1.45" (3.68 cm)
  • Case shape: Round
  • Case material: Zinc alloy
  • Case colour: Black
  • Band colour: Black silicone
  • Bluetooth: 5.3 (BT calls supported)
  • GPS: Yes
  • Protection: IP67
  • Battery capacity: 300 mAh
  • Weight: 42 g
Specifications
Alarm clock
Yes
Band colour
Black
Band material
Silicone
Battery capacity
300 mAh
Battery life
5 day(s)
Battery technology
Lithium-Ion (Li-Ion)
Battery type
Built-in battery
Blood oxygen sensor
Yes
Blood pressure monitor
Yes
Bluetooth
Yes
Bluetooth version
5.3
Built-in camera
No
Calories burned
Yes
Charging time
2.5 h
Depth
46.3 mm
Display diagonal
1.45 "
Display diameter
368 mm
FM radio
No
GPS (satellite)
Yes
Heart rate monitor
Yes
International Protection (IP) code
IP67
Market positioning
Smartwatch
Music control
Yes
Packaging content
Magnetic Charger, Quick Guide EN/DE/FR/SP/IT/PT
Pedometer
Yes
Refurbished
No
Shape
Round
Short Message Service (SMS)
Yes
Thickness
11.8 mm
Touchscreen
No
Vibrating motor
Yes
Watch case colour
Black
Watch case material
Zinc Alloy
Weather display
Yes
Weight
0.042 kg
Width
46.3 mm
Price history over the last 6 months
Beafon 301 Black GPS 3.68 cm Display 300 mAh Battery
Current
R900
Lowest
R877
Highest
R924
Change 24H
+R13   +1%
Week
+R21   +2%
Month
+R19   +2%

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