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We would like to respond openly to every negative review about us. Many are posted anonymously, so we cannot reach those customers directly. This open letter is our reply, and we would be grateful if you took a moment to read it.

But here is what a one-star review will never tell you:

  • We import from 70+ official distributors. That is why you pay far less than local retail — and why delivery takes longer. We publish the date before you pay, never after.
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  • Nobody has ever lost money with us. You get the product, or you get a refund. There is no third option, and there never has been.
  • We are part of the ITwork group — ten years trading in Europe, nine stores, thousands of positive reviews.
  • Johannesburg and Cape Town stores open this year — real shelves, real stock, walk in and buy the same day.

We are not satisfied with our review scores, and we are not going to fix them by hiding anything. We are fixing them by being faster, clearer and easier to reach than any reason to complain.

Read the full letter — photos and video of real shipments, and a straight answer to every accusation.

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7Artisans AF 25mm F1.8 Lens for Fujifilm X-Mount APS-C Cameras

7Artisans AF 25mm F1.8 Lens for Fujifilm X-Mount APS-C Cameras
7Artisans AF 25mm F1.8 Lens for Fujifilm X-Mount APS-C Cameras
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R3,022
An ultra-bright f/1.8 maximum aperture and an 11-blade rounded diaphragm transform low-light scenes and deliver creamy, circular bokeh that makes subjects pop. Built for Fujifilm X-mount APS-C cameras, this 25mm prime lens offers a natural 37.5mm full-frame equivalent field of view—perfect for stree... Read More
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Stock Out Of StockNo Stock Code 3366232 Brand 7ARTISANS Model 6971835489145 Warranty 2 Years

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An ultra-bright f/1.8 maximum aperture and an 11-blade rounded diaphragm transform low-light scenes and deliver creamy, circular bokeh that makes subjects pop. Built for Fujifilm X-mount APS-C cameras, this 25mm prime lens offers a natural 37.5mm full-frame equivalent field of view—perfect for street, portraits, and everyday storytelling.

Overview

The 7Artisans AF 25mm F1.8 is a compact wide-normal prime engineered for Fujifilm X-mount mirrorless systems. Its advanced optical design of 8 elements in 7 groups ensures sharp, high-contrast images from center to edge, while the STM stepping motor provides fast, near-silent autofocus for both stills and video. The all-metal aluminum alloy body is lightweight yet durable, ideal for travel and daily use. A 52mm filter thread allows easy attachment of creative filters, and the 0.25m minimum focus distance opens up close-up possibilities.

What stands out

  • Bright f/1.8 maximum aperture for shallow depth of field and low-light performance
  • STM autofocus motor for smooth, quiet, and precise focusing
  • 11-blade rounded diaphragm for smooth, creamy bokeh
  • Compact and lightweight aluminum alloy construction, perfect for travel
  • 52mm filter thread for easy filter attachment
  • Close 0.25m minimum focus distance for creative close-ups

Technical details

  • Focal length: 25mm (35mm equivalent: 37.5mm on APS-C)
  • Maximum aperture: f/1.8
  • Minimum aperture: f/16
  • Lens mount: Fujifilm X
  • Format compatibility: APS-C
  • Angle of view: approximately 58°
  • Optical design: 8 elements in 7 groups
  • Diaphragm blades: 11
  • Minimum focus distance: 0.25m
  • Filter thread size: 52mm
  • Autofocus motor: STM stepping motor
  • Construction material: aluminum alloy
  • Image stabilization: No

Our verdict

The 7Artisans AF 25mm F1.8 delivers exceptional low-light performance and beautiful bokeh in a compact, travel-friendly package. Its fast autofocus and close focusing make it a versatile everyday lens for Fujifilm X-mount shooters.

Specifications
Brand
7ARTISANS
Category
Camera Lenses
Closest focusing distance
0.25 m
Component for
Fujifilm X-mount APS-C cameras
Dustproof
No
EAN
6971835489145
Filter size
52 mm
Focal length range
25mm
Focus adjustment
Auto
Image stabilizer
No
Lens mount interface
Fujifilm X
Lens structure (elements/groups)
8 elements in 7 groups
Lens type
Prime Lens
Maximum aperture number
1.8
Minimum aperture number
16
Model
AF 25mm F1.8 Lens for Fujifilm X-Mount APS-C Cameras
Mounting type
Fujifilm X
MPN
6971835489145
Number of diaphragm blades
11
Product colour
Black
Weight
0.21 kg
Zoom capability
No
Price history over the last 6 months
7Artisans AF 25mm F1.8 Lens for Fujifilm X-Mount APS-C Cameras
Current
R3,022
Lowest
R3,009
Highest
R3,042
Change 24H
-R7   0%
Week
+R5   +0%
Month
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